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Omnimedia is a multi media agency based in Addis Ababa, Ethiopia We will be happy to help you with your next project. Just call

Bedesta Building
Addis Ababa
contact@omnimedia-ethiopia.com +251 1 5582200

Media Monitoring

Media Monitoring by Omnimedia

OMNIMEDIA MEDIA MONITORING

Media monitoring is an essential service we provide to all media buyers in Ethiopia. We see media monitoring as a way to protect your brand and its reputation. We manage and report your paid and earned media to make sure you get quick & accurate results so that you can understand the value of your coverage and finding effective ways to plan your media strategies and plans. We cater to an unlimited monitoring list for simple or complex search terms Analytics and reporting.

OUR ADD MONITORING INCLUDE:

  • Quickly identify and annotate new advertisements.
  • Adds metadata such as Company, Products, Brands, Sector, Market, and Submarket
  • Automatically identify print advertisements using OCR data.
  • Automatically detect advertisements with up to 99.99% accuracy and aligns the instance of the advertisement respective to the original stream and reports the exact number of seconds of the appearance of the advertisement with millisecond accuracy.
  • Fast -work with more than 150,000 ads per core per channel in real time. Automatically identify versions of advertisements.
  • Creates an archive of decades of advertisement appearances. Include ratings and similar metadata in the streams.
    • AFTER MONITORING

  • we also provide an in depth analysis on your media usage and spending strategy,
  • An analysis on your competitors’ media usage and spending strategy and reports on media trends.
  • All of this is possible because of our system, which has a 99.9% accuracy while tracking ads, music, shows and movies on the broadcast spectrum, fully online reporting portal…customers will get a beautiful dashboard with configurable graphs and tables, flexible, customizable, multi-way distribution via our white label portal, email reporting and email alerting mechanism,
  • Customizable Report creation using profiles and let’s not forget our top-notch customer services.


    • To give you an idea here are some radio stations and TV stations (inside and outside Addis) that were doing media monitoring for:


    Radio stations
    • 98.1 FM
    • Sheger FM
    • Ethio-FM
    • Bisrat FM
    • 97.1 FM
    • Radio Ethiopia AM
    • Radio Fana (Nationwide) – AM
    • Awash FM
    • Ahadu FM
    • Afro FM English     		TV stationons
    • EBC
    • EBS
    • Kana
    • Fana
    • Walta
    • Nahoo     		Out of Addis radio stations
    • Bahir Dar FM
    • Debub FM
    • DW FM
    • Adama FM & any stations that
    is in territorial Ethiopia or has an internet presence.

    The method of payment is a Contract for the service using a one-time fee for yearly basis or a monthly fee per products