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Omnimedia is a multi media agency based in Addis Ababa, Ethiopia We will be happy to help you with your next project. Just call

Bedesta Building
Addis Ababa
contact@omnimedia-ethiopia.com +251 1 5582200

Digital Marketing

What’s out Omnimedia has a wide range of expertise in traditional marketing. But since times are changing and in order to stay relevant, we also introduce digital marketing.

FURHTERMORE

Through digital marketing we hope to reach a new audience in a new way to expand the awareness of our company as well as our products and services. We’ve seen that nowadays digital marketing accounts for 18.9% of advertising.

We have a high percentage due to the fact that currently, almost everyone uses internet via computers or mobile phones.

Another upside is that trough digital marketing we get to interact with clients and easily get there feedback and make the necessary adjustments. Through the use of social media we can accomplish what the clients’ wants and engage the desired target market.

First of all, we have an app called what’s out Addis, which is a digital version of our magazines. The digital version features all the content of the print magazine as well as exclusive content that will only be available to those who read our digital edition. Partners will have access to advertise themselves or their product through this channel.

In regards to this app we also have the idea to incorporate a live stream option to our digital magazine so that readers will be more engaged. and so they don’t have to wait for the next issue to get their latest content. Our monthly targets will be around 150,000 readers for the whole publication.

There a lot of benefits of having our magazine available through the app:

BENFITS OF THE APP
  • Ability to reach a large group of people that will read it because of its easy accessibility
  • Low-cost delivery system
  • eco-friendly, if we can raise maximum awareness and get our customers to switch, we could stop printing on paper and help the environment
  • Ability to control the quality of the content even more. Since we would be publishing it on our app we can clearly decide if it’s worth the reader’s time or not.
OTHER BENEFITS
  • With the app real time tracking is also possible, with insightful metrics that can help you in knowing how well our content is performing. Optimization will be easier which will help in our efforts to monetize your digital magazine.
  • The customer will have instant access to the magazine no more waiting time and can be updated any time if the information isn’t correct (If seen by the readers they can send us an email to correct it or feedback trough the app itself)
    •    
           		    
    1   ads/month       		    
    1   ads/month       		    
    2ads/month   
       
           		    
    KPIS       		    
    KPIS       		    
    KPIS   
       
    Reach       		    
    250,000       		    
    500,000       		    
    1,000,000   
       
    Impressions          		    
    400,000       		    
    800,000       		    
    1,500,000   
       
    Engagement          		    
    1-5   % intermediate standard         		    
    1-5   % intermediate standard         		    
    1-5   % intermediate standard     
       
    Report          		    
    Monthly   Reports        		    
    Monthly   Reports        		    
    Monthly   Reports    
       
    Amount   in Dollars       		    
    350       		    
    600       		    
    1000   

    We also have do individual advertising but for that the price will be based on the customer selection of the package and services required from us.
    Our main platform is on Facebook with a follower base of 44,000 people and growing. We also have an Instagram account as wells as Telegram.